BFGoodrich 4X4 Experience
The BFGoodrich Customer Experience took place at the Hennops Off Road trail outside of Pretoria. A select number of participants had the chance to experience first-hand what the BFGoodrich KO2 All Terrain Tyres are capable of in an off-road environment. The participants won tickets to the experience through the Outdoor X Show, which was run in conjunction with Thomas Tyres .
They had the chance to experience the robustness of the tyres; the amount of traction it provides and the manner in which it displaces mud. While it was an educational session in terms of what the tyres are capable of, the way that the agenda of the day was structured, was to ensure that the customers enjoyed themselves while learning about the benefits of the KO2’s.